Selecting a feature displays the tooltip explainer at the top of the table.

This week, we’ve been looking into examples of the new Premium A+ Modules on We’ve been comparing their desktop and mobile versions, and trying to understand what their potential impact will be in the Amazon EU locales. Today, we’re going to be looking at a few of the other modules on offer in the EU. We’ll be highlighting what features might be available and how they display on mobile devices.

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Module 6: Comparison Table A



Of all the new comparison tables launched, this one is the most similar to the current comparison table standard. It expands upon the original by allowing up to 7 products and 12 features, utilising a horizontal scroll to allow for easy comparison with the current product.

However, some vendors may find this version to be less flexible than the original. Every section comes with an associated character limit, with each feature and detail only allowing 30 characters.. This might hamper those who wish to include features with lengthy technical names. There’s also a hard lower limit of 4 products and 5 features. This seems specifically designed to prevent some of the more creative uses of comparison tables we’ve seen in the past.


The “Shop” buttons link to Amazon search queries, surfacing a list of multiple products with a single click

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Module 5: Carousel


We wanted to highlight this specific module because of the buttons that are included at the bottom of each image: “Shop Samsung”, “Shop Apple”, etc.

These link through to an Amazon search query, allowing the vendor to drive traffic to either a curated list of products, or organic search results regulated by a set of filters. A+ links have previously been restricted to single ASIN detail pages, so this is an interesting example. Hopefully this may herald a partial relaxation of those restrictions.