In our previous posts, we’ve been looking at how the new Amazon.com Premium A+ Modules display on both desktop and mobile platforms, to try to understand what this will mean for the Amazon EU locales when these new features are widely rolled out to all vendors/countries. In this small study, we’re going to be looking at the content displayed on the popular Bose QuietComfort 35 (Series II) high-end headphones.
Module 5: Full Background Image with Text
Very similar to Module 1 both on desktop and mobile, but without the image-distortion issue.
Module 6: Banner
This one is a little different. Essentially, it’s just a Banner image (with the content left-aligned), and a textbox overlaid on the right. Unlike the previous banners, this one only features a header in a narrower area, and the image is 700px high.
Bit of an odd choice display choice with this one. The text is presented above the image, in a different font and centre aligned. This gives it the effect of looking out-of-place when compared to the other elements on the pages. This is further reinforced as both this and Module 5 have a white background, in contrast to the others.
It’s worth noting that this module is another that does not directly align with the current EU Premium A+ Module portfolio. It’s possible that this may have been a test, or maybe something that will be available at a later date.
Module 7: Comparison Table C
This is the one of the three new Premium A+ implementations of the comparison table. It’s much more graphical and less cluttered than the previous incarnation. The trade-off is that it only allows a customer to compare the current product with a single alternative at a time, rather than being able to see a whole upsell range at a glance.
Of all the mobile implementations, this is the one that makes the most sense. Changes in the layout have been made, most notably that you can only see the features for one product at a time. But the way it’s been done is stylistically consistent with both the desktop layout and the other mobile modules. It’s clear and easy to understand, and seems to load/perform very smoothly.