This week, we’ve been looking into examples of the new Premium A+ Modules on Amazon.com. We’ve been comparing their desktop and mobile versions, and trying to understand what their potential impact will be in the Amazon EU locales. Today, we’re going to be looking at a few of the other Read more…
In our previous posts, we’ve been looking at how the new Amazon.com Premium A+ Modules display on both desktop and mobile platforms, to try to understand what this will mean for the Amazon EU locales when these new features are widely rolled out to all vendors/countries. In this small study, Read more…
In our previous post, we started to look at how the new Amazon.com Premium A+ Modules display on both desktop and mobile platforms, to try to understand what this will mean for the Amazon EU locales when these new features are widely rolled out to all vendors/countries. Amazon.com Premium A+ Read more…
If you’ve been following the story of enhanced content on Amazon websites, you’ll know that the previous A+ experience on mobile devices was mixed at best. Some modules would not display properly, some didn’t display at all, and others simply reverted to a plain text layout that fully removed any enhanced Read more…
Hot on the heels of their recent content improvements, Amazon have added a new feature to the Vendor Central A+ tool. Now, when you generate preview links for your content, it’s possible to choose between both “Desktop” and “Mobile” layouts. You’ll find it’s easy to switch between the two layouts on Read more…
For many years it’s been the weakest aspect of Amazon UK’s A+ implementation, but recent updates to both the IOS/Android apps and browser interfaces have changed the way that enhanced content displays on smaller mobile devices. We’ve compared the new with the old and picked out the three features that Read more…
When the Amazon A+ 2.0 system was rolled out, one of the touted benefits was better optimisation for mobile platforms. This wasn’t really a surprise – for years Amazon’s patchy implementation of A+ for mobile browsers and its own app has a thorn in the side for brands hoping to Read more…