We’ve encountered thousands of pieces of product content over the past decade and more. A worrying number of them have least one of the following problems: Common Issues Designed product-first, and not customer first Designed without recognising the range of customer and retailer requirements that they need to meet Content Read more…
Happy 2018 to all of our clients and readers! Along with the usual glad tidings of the New Year, we bring you news of something far more important–the (possible) imminent launch of new A+ modules in Vendor Central. Many of you may have noticed the following message appearing across the Read more…
John Lewis Product Content Models looked at: Samsung UE22H5600 LG 42LB580V Panasonic TX-47AS650B Toshiba 24D343 Sony KDL50W8 Images John Lewis’s image implementation brings together some of the features of the other retailers together into a cohesive whole. As usual, the main product image takes a prominent position at the Read more…
With spring upon us and electronics retail starting to wake up from its long winter hibernation, we thought it was time to start to look at how differently the UK’s other major online retail players treat their product content – Argos, Tesco, John Lewis and Currys. The Method This is Read more…