If you’ve been following the story of enhanced content on Amazon websites, you’ll know that the previous A+ experience on mobile devices was mixed at best. Some modules would not display properly, some didn’t display at all, and others simply reverted to a plain text layout that fully removed any enhanced Read more…
Happy 2018 to all of our clients and readers! Along with the usual glad tidings of the New Year, we bring you news of something far more important–the (possible) imminent launch of new A+ modules in Vendor Central. Many of you may have noticed the following message appearing across the Read more…
Hot on the heels of their recent content improvements, Amazon have added a new feature to the Vendor Central A+ tool. Now, when you generate preview links for your content, it’s possible to choose between both “Desktop” and “Mobile” layouts. You’ll find it’s easy to switch between the two layouts on Read more…
For many years it’s been the weakest aspect of Amazon UK’s A+ implementation, but recent updates to both the IOS/Android apps and browser interfaces have changed the way that enhanced content displays on smaller mobile devices. We’ve compared the new with the old and picked out the three features that Read more…
When the Amazon A+ 2.0 system was rolled out, one of the touted benefits was better optimisation for mobile platforms. This wasn’t really a surprise – for years Amazon’s patchy implementation of A+ for mobile browsers and its own app has a thorn in the side for brands hoping to Read more…
It’s been quite an eventful month since Amazon’s A+ 2.0 service went live on Vendor Central portals across Europe. Now that the holiday season is approaching, we wanted to take a moment to step back and share some of the key benefits, potential pitfalls and frustrations that we’ve found with Read more…
PCS copywriting service ends, legacy system to remain until 15th December As of this morning the new A+ 2.0 system has gone live for Amazon UK Vendors, and across the EU as a whole. As we’ve previously mentioned, the new system allows for A+ to be assembled using drag-and-drop modules Read more…
New Amazon A+ 2.0 system picking up momentum in Europe, no sign of a full launch yet. Following on from our preview of the new Amazon A+ 2.0 system that went live in Italy back in September, we’ve started to notice the tell-tale signs of the modular content system at Read more…
Roughly a year since Amazon first debuted its new automated A+ template system in Europe, the first glimpse of the rumoured “A+ 2.0” update has surfaced unannounced on the company’s Amazon.it Vendor Central portal. The relative size and selection of their Italian operation makes it the perfect place to soft-launch Read more…