Every week, the EtailDetail team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.

Retail News and Trends

Cyber Monday was Amazon’s biggest shopping day ever

https://www.retaildive.com/news/cyber-monday-was-amazons-biggest-shopping-day-ever/568334/

Cyber Monday was “once again the single biggest shopping day in the company’s history, based on the number of items ordered worldwide,” Amazon said in a press release on Tuesday.

 

Retail footfall down 3.4% in November

https://www.theretailbulletin.com/shopping-centres-and-retail-parks/retail-footfall-down-3-4-in-november-09-12-2019/

UK retail footfall dropped by 3.4% in November as heavy rain towards the end of the month meant fewer shoppers visited stores.

 

Global retail sales will slow in 2020, as Sino-US trade war intensifies

https://internetretailing.net/industry/global-retail-sales-will-slow-in-2020-as-sino-us-trade-war-intensifies-20663

Global retail markets will deliver mixed results in 2020, says a new report from The Economist Intelligence Unit. In volume terms, sales growth will slow compared with 2019, but in US dollar terms growth will accelerate.

 

Black Friday sets online record, Thanksgiving no turkey either with holiday sales

https://www.retailcustomerexperience.com/news/black-friday-sets-online-record-thanksgiving-no-turkey-either-with-holiday-sales/

Black Friday and Thanksgiving were big online shopping days, record-setting in fact, with U.S. consumers spending $7.4 billion online and $4.2 billion respectively — for an $11.6 billion total.

 

Black Friday 2019 was mobile, with 71% of UK shoppers purchasing via smartphone…

https://internetretailing.net/mobile-theme/black-friday-2019-was-mobile-with-71-of-uk-shoppers-purchasing-via-smartphone-20658

The figures from by Bloomreach highlight the shift in UK shoppers’ habits, with Britons now using the November shopping bonanza to stock up for the Christmas holidays.

 

…while footfall in stores was up 6% driven by on and off-line promos

https://internetretailing.net/location/while-footfall-in-stores-was-up-6-driven-by-on-and-off-line-promos-20660

This is against a back drop of Brexit uncertainty and a late general election, neither of which would appear to have dampened consumer’s desire for a promotion. Overall footfall for the year sits 0.2% up against the same period 2018.

 

Cyber Monday reveals mobile driving ecommerce train

https://www.retailcustomerexperience.com/news/cyber-monday-reveals-mobile-driving-ecommerce-train/

Holiday shopping on Cyber Monday shattered existing records, with consumers spending $9.4 billion yesterday, a 19.7% increase from year-ago figures, when sales reached $7.9 billion, according to Adobe Analytics.

 

Shoppers move away from traditional high street to local, trendier alternatives…

https://internetretailing.net/mobile-theme/shoppers-move-away-from-traditional-high-street-to-local-trendier-alternatives-20657

So finds data from search company Yext, which looked at 11 major high streets across four of the UK’s busiest cities: London, Birmingham, Leeds and Bristol using Yext’s proprietary data between January 2017 and July 2019.

 

… as Gen Z Shoppers head back to brick-and-mortar

https://internetretailing.net/location/-as-gen-z-shoppers-head-back-to-brick-and-mortar-20661

According to a survey from Brainly, a peer-to-peer learning community for students, parents and teachers, nearly half (47%) of Gen Z shoppers this Black Friday and Cyber Monday headed to traditional brick-and-mortar stores to purchase gifts for the holiday season.

 

A third of retail sales online in November, while overall sales appear slightly ahead

https://internetretailing.net/peak/a-third-of-retail-sales-online-in-november-while-overall-sales-appear-slightly-ahead-20655

Some 33.8% of sales took place online in November, according to the latest BRC-KPMG Retail Sales Monitor, although the organisation says that estimated figure could in reality be still higher – because of the later timing of Black Friday in 2019.

 

Shoppers increasingly turning to social media for inspiration, research reveals

https://internetretailing.net/mobile-theme/shoppers-increasingly-turning-to-social-media-for-inspiration–research-reveals–20662

UK consumers are 79% more likely today to discover new products on social media than they were just two years ago, new research reveals.

 

Millennials and Gen Z drive digital-first future of CX, global study shows

https://internetretailing.net/mobile-theme/millennials-and-gen-z-drive-digital-first-future-of-cx-global-study-shows-20659

According to the study, almost 60% of Gen Z and Millennials have used private social messaging for customer service.

Opinion

As Black Friday hits, here’s a holiday 2019 prediction

https://www.retailcustomerexperience.com/blogs/as-black-friday-hits-heres-a-holiday-2019-prediction/

George Troy, author/blogger, believes this holiday season won’t be as robust as many in the past and that retailers need to take a conservative approach.

Marketing

Ask a Content Strategist: When Should I Use Gated Content?

https://contently.com/2019/12/03/gated-content-ask-content-strategist/

The logic behind gated content goes like this: If you get someone’s contact info, you can proactively contact them. Presumably, if they are interested enough to fill out a form with their personal information, they may want to buy something from you.

In many cases, that assumption is false. Let me explain why.