Every week, the EtailDetail team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
Online growth slowed in year to November: CBI
https://internetretailing.net/industry/online-growth-slowed-in-year-to-november-cbi-20614
The latest quarterly CBI Distributive Trends survey suggested that in November, online sales grew at their weakest since June – and were expected to remain at a “below-average pace” into next month.
Consumer confidence ‘flatlines’ in November
The data from GfK’s long running consumer confidence index shows that the overall index score stayed at -14 this month.
France ecommerce sales to hit €100 billion in 2019, while Spanish online shoppers rise 8% in a year
New figures from French and Spanish statistics agencies have revealed considerable growth in the two countries’ ecommerce sectors.
Black Friday sales on track to $7.4B
https://www.retaildive.com/news/black-friday-sales-on-track-to-74b/568210/
…[I]t appears that e-commerce overwhelmed this early shopping season, with $600 million already spent online by 9 a.m. Friday morning, 19.2% more than last year, Adobe said.
Experts say Black Friday “influence is waning”
https://www.chargedretail.co.uk/2019/11/22/experts-say-black-friday-influence-is-waning/
New research from GlobalData has found Black Friday’s influence may be waning as growth in sales over the promotional event is set to slow down for 2019.
UK business online sales grow at fastest rate on record
https://internetretailing.net/industry/uk-business-online-sales-grow-at-fastest-rate-on-record-20643
E-commerce sales by non-financial sector businesses reached £688bn in 2018 – up from £582bn in 2017, according to the latest Ecommerce and ICT Activity UK 2018 report.
Amazon brand worth more than a third of a trillion dollars
https://www.retaildive.com/news/amazon-brand-worth-more-than-a-third-of-a-trillion-dollars/567414/
Amazon eclipses Apple and Google as the No. 1 U.S. brand, with its worth rising 20% since last year to $334.6 billion.
Walmart posts 41% online sales growth but hunts for margins
https://www.retaildive.com/news/walmart-posts-41-online-sales-growth-but-hunts-for-margins/567330/
Walmart’s third quarter revenue rose 2.5% year over year to $128 billion.
Research finds disabled customers “shut out of online shopping”
https://www.retailgazette.co.uk/blog/2019/11/research-finds-disabled-customers-shut-online-shopping/
National disability charity Scope called on retailers to ensure they were not missing out on billions of pounds from would-be customers every year by unwittingly preventing the UK’s 14 million disabled people from using their sites.
Mobile
Black Friday set to be an m-commerce bonanza in UK
https://internetretailing.net/mobile-theme/black-friday-set-to-be-an-m-commerce-bonanza-in-uk-20618
Based on 2018 data, Bloomreach is predicting that more than 50% of ecommerce sales will come from mobile devices.
Opinion
On Black Friday, try showcasing your values instead of slashing your prices
The Black Friday shopping frenzy has now truly gone global: this November, shoppers everywhere from Latvia to Brazil will be flocking to their local malls and fighting over discounted handbags, clothing, and consumer electronics.
What keeps Amazon CEO Jeff Bezos awake at night?
https://www.retaildive.com/news/what-keeps-amazon-ceo-jeff-bezos-awake-at-night/566551/#execsummary
As the company continues to expand, its arms reaching into a growing array of industry sectors, answering this question could help businesses thrive amid the next wave of disruption.
Amazon proves consumers are choosing easy over ethical
https://www.marketingweek.com/harry-lang-amazon-proves-consumers-choosing-easy-over-ethical/
For all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging.
Analysis: Where does its Nike split leave Amazon?
https://www.retail-week.com/fashion/analysis-where-does-its-nike-split-leave-amazon/7033518.article
With the news that Nike has decided to stop selling its products on Amazon, Retail Week looks at what repercussions that decision will have – for both businesses and the wider sector.
Sustainability, wellbeing, hope: The new measures of business success
https://www.marketingweek.com/new-measures-of-business-success/
As attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix.
Marketing
Shoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed.
The 5 Common Mistakes Every Content Marketer Should Know
https://contentmarketinginstitute.com/2019/11/content-marketer-common-mistakes/
Avoiding these mistakes could save you time, money, and even customers.
