Every week, the EtailDetail team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
Ecommerce sales grew by 3% in August: IMRG
https://internetretailing.net/industry/ecommerce-sales-grew-by-3-in-august-imrg-20257
Online sales growth continued to be slow in August, after recording lowest-ever June and July growth, new IMRG figures suggest.
Online retail sales “well below expectations” as downward trend continues
Online retail sales continued their downward trend in August following the poorest July performance on record.
High consumer optimism will spur holiday season sales
https://www.retailcustomerexperience.com/news/high-consumer-optimism-will-spur-holiday-season-sales/
“Shoppers are overwhelmingly optimistic about the future, with more than 70 percent confident the economy will improve next year”
Consumers won’t be very patient on Black Friday, claims research
Retailers should strive hard to meet e-commerce consumer expectations this holiday season as shoppers will be quick to ditch brands if performance doesn’t meet their needs.
US and UK shoppers increasingly omni-channel – which is good news for stores, study says
According to JRNI’s Third Annual Modern Consumer Research Report, there is a global consistency across nearly all product categories – electronics, clothing, gifts, household, beauty and health, and DIY (except furniture) – illustrating that omnichannel shopping is increasing globally.
New insights for multichannel retailers into how consumers buy: research
There are useful insights into some of the factors driving shopper behaviour in three pieces of research out this week. Here’s our summary.
Personalization a key retail focus, reveals study
https://www.retailcustomerexperience.com/news/personalization-a-key-retail-focus-reveals-study/
Retailers are doubling down on personalization within e-commerce when it comes to the customer experience as nearly all retail leaders view it as a must for driving customer engagement.
Mobile
Buying online via smartphone rockets 141% in a year
https://internetretailing.net/mobile-theme/buying-online-via-smartphone-rockets-141-in-a-year-20252
Use of smartphones for online shopping in the UK has skyrocketed by 141% in 12 months, research by global reviews and customer insights technology company Feefo has found.
Christmas to offer salvation for brands suffering from poor summer sales – if they get mobile right
While UK retail sales growth declined this summer, new research suggests that the Christmas season will be an opportunity to recoup lost sales – so long as they focus on getting mobile right, as that is where the customers are.
Opinion
For consumer choice paralysis, conversational commerce may be the answer
Regardless of industry, consumers today are faced with an overwhelming array of choice while shopping.
Beyond Amazon: Three marketplaces to watch
https://www.retail-week.com/data/beyond-amazon-three-marketplaces-to-watch/7032920.article
Look past Bezos’s behemoth and there is an array of exceptional online marketplaces to choose from, as our new report reveals.
The rise of the online platform powerhouse – beat ’em or join ’em?
Retail is increasingly being dominated by online platform businesses with Next the latest retailer to state its platform ambitions. Where do single-brand retailers stand in this new world?
Video
Videos influence 48% of millennials to purchase
https://www.retail-week.com/data/videos-influence-48-of-millennials-to-purchase/7032937.article
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
Audio
How to Get Great Guests for Your B2B Podcast [Outreach Templates]
https://contentmarketinginstitute.com/2019/09/guests-b2b-podcast-templates/
Business podcasts are an amazing opportunity to showcase expertise, share knowledge, and build your audience.
