Every week, the EtailDetail team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
Shoppers captivated by luxury brands, but let down by the digital experience: study
More than a fifth of luxury shoppers said that they can’t access the intricate product detail and imagery they need to convert to a sale (video and still images – 22% and text – 21%).
UK retail staff using up to 10 separate apps to collaborate with colleagues, industry poll reveals
The research, by business communications company Fuze, also found that more than half (57%) of the 150 retail tech teams polled think that the current collaboration approach is damaging their business’ ability to communicate.
Shopify to overtake Ebay in merchant sales volumes by 2020
Shopify is set to overtake Ebay in terms of sales volumes this year, becoming the second largest US ecommerce platform behind Amazon.
Audio accessibility feature simplifies micro market checkout for visually impaired
The app reads aloud what the visually impaired user has selected and allows them to check out.
SEO
Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine
https://moz.com/blog/amazon-vs-google
A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce.
Opinion
Future directions of retail: how John Lewis and Waitrose to Morrisons and the Co-op are testing new approaches to selling
Today’s retailers are rethinking how they sell at a time in which the retail industry is changing at speed.
Video
How to Use Video Content to Generate Leads and Drive Sales
https://contently.com/2019/09/12/video-content-generate-leads-sales/
Media and marketing experts have been anointing video as the trend of the year for over a decade. The key to turning that prediction into a reality is if brands can figure out how to make video work throughout the entire marketing funnel.
Content Marketing
6 Examples of Incredible Content Marketing From Technology Companies
https://contently.com/2019/09/12/content-marketing-examples-tech-companies/
It’s extremely difficult to turn a profit without offering (or leveraging) some kind of tech in 2019, which means marketing those products has become very complex. It’s looking more and more like the intro sequence of HBO’s Silicon Valley.
How to write landing page copy that converts like crazy
https://www.searchenginewatch.com/2019/09/11/landing-page-copy-tips/
However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that.
