Every week, the EtailDetail team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
Online retail sales slump to lowest ever July growth
https://www.retailgazette.co.uk/blog/2019/08/online-retail-sales-slump-to-lowest-ever-july-growth/
Uptick in June an anomaly, as online retail sales in July grew by just 4.4% year-on-year
Q2 UK Industry report reveals retail impact of Brexit uncertainty, although online is doing alright
Retailers continue to face challenges on all fronts, not least from the deepening Brexit crisis and its attendant uncertainty. However, online retail continues to grow overall and the number of retail liquidations is slowing.
More than a third of retailers admit they are unprepared for the digital ‘future’
The survey of 100 top UK retailers, conducted by full-service eCommerce agency PushON, found that 20% have not invested anything in developing the digital side of their business in the past year.
Amazon has “no choice” but to raise seller fees 3% in tax retaliation
Amazon is raising seller fees in France in direct response to a recently imposed digital tax, escalating its standoff with the French government.
Social
Insta-shopping : Is it worth a retailer’s investment?
https://www.retailgazette.co.uk/blog/2019/08/the-rise-of-insta-shopping/
Instagram is an ideal platform for branded advertising and its shopping feature is easy to use. A few clicks and consumers can bag their favourite items. But it is worth the time and effort for retailers to implement it in their strategies?
Marketing
How to pitch to top online publishers: 10 Exclusive survey insights
https://www.searchenginewatch.com/2019/08/26/pitch-to-top-online-publishers-survey/
When you earn the attention of top-tier press, you reap the business benefits of large-scale brand exposure and the SEO benefits of high-authority backlinks. It’s a win-win.
Six beloved content marketing tools recommended by the pros
One great way to find the best content marketing tools is to take a look at what the pros are using and recommending. Here are six of the best, as recommended by six top content marketers.
Why Your Prospect Chooses Your Competitor
https://www.copyblogger.com/complete-package/
So, if a prospect chooses a competitor over your business, it’s likely because your competitor has revealed themselves to their audience in ways that you haven’t … yet.
Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook
https://contently.com/2019/08/22/empathy-mapping-secret-ingredient-content-strategy/
At industry conference after industry conference, I fail to hear anyone talk about one of the most fundamental aspects of marketing: talking to your customers.
