Every Monday, the EtailDetail team prepare a digest of the previous week’s online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
Retailers discounting to sell to cautious shoppers: BRC
https://internetretailing.net/industry/retailers-discounting-to-sell-to-cautious-shoppers-brc-19985
The BRC-Nielsen Shop Price Index shows a sharp fall (-1.2%) in non-food prices in July, compared to both the same time last year and a more gradual decline (-0.4%) compared to the previous month.
Google + Amazon: Data on market share, trends, searches from Jumpshot
How much does Amazon matter in digital transactions?
Moody’s: Despite Amazon’s online dominance, retail as competitive as ever
The report follows a July announcement by the Department of Justice that it would look into whether online platforms have stifled competition and violated antitrust laws.
Ebay sues Amazon over seller stealing allegations in fresh lawsuit
https://www.chargedretail.co.uk/2019/08/02/ebay-sues-amazon-over-seller-stealing-allegations/
Three Amazon employees have been accused of breaking racketeering laws and knowingly harming Ebay in order to secure profits for Amazon, according to a lawsuit filed in San Jose, California federal court on Wednesday.
Half of Amazon Prime’s Indian members are in mainly for its videos
https://qz.com/india/1671671/half-of-amazon-primes-indian-members-are-in-mainly-for-videos/
The Indian obsession over Amazon Prime membership is more about its video-streaming service than other perks such as free two-day shipping, special offers for members, and music-streaming.
UK retailers cut carbon emissions by a third; Amazon announces two further renewable energy projects
UK retailers have cut their carbon emissions by a third and reduced to 2% the proportion of waste that they send to landfill, a new study from the British Retail Consortium suggests.
Social
Pinterest revenue jumps 62%, monthly active users reaches 300 million
https://marketingland.com/pinterest-revenue-jumps-62-monthly-active-users-reaches-300-million-264849
The company saw revenue climb to $261 million during the second quarter of 2019
Voice, AI and Tech
John Lewis and partners put forward ‘first blueprint for human robotic interaction of the 21st century’
It says the initiative, which will now go out to consultation, is designed to encourage the safe and ethical use of robotics across UK industry.
Opinion
How digital asset management takes immersive marketing strategies to the next level
Here we explore the rise of immersive marketing, the importance of content in creating immersive strategies that work, and the role of digital asset management (DAM) in bridging the gap between the two.
Marketing
The ABCs of Video Content: How to Build a Video Marketing Strategy
https://moz.com/blog/the-abcs-of-video-content
It’s no surprise that marketing experts have been encouraging brands to use more video for years now.
How to Match Your Content to the Best Distribution Channel
https://contentmarketinginstitute.com/2019/07/match-content-distribution/
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals.
