Entries by Richard

Product Content Processes: Common Issues and 5 Ways to Improve

We’ve encountered thousands of pieces of product content over the past decade and more. A worrying number of them have least one of the following problems: Common Issues Designed product-first, and not customer first Designed without recognising the range of customer and retailer requirements that they need to meet Content is often produced for packaging, […]

Premium A+ Modules and Mobile Display: Part 4

This week, we’ve been looking into examples of the new Premium A+ Modules on Amazon.com. We’ve been comparing their desktop and mobile versions, and trying to understand what their potential impact will be in the Amazon EU locales. Today, we’re going to be looking at a few of the other modules on offer in the […]

Premium A+ Modules and Mobile Display: Part 3

In our previous posts, we’ve been looking at how the new Amazon.com Premium A+ Modules display on both desktop and mobile platforms, to try to understand what this will mean for the Amazon EU locales when these new features are widely rolled out to all vendors/countries. In this small study, we’re going to be looking […]

Premium A+ Modules and Mobile Display: Part 2

In our previous post, we started to look at how the new Amazon.com Premium A+ Modules display on both desktop and mobile platforms, to try to understand what this will mean for the Amazon EU locales when these new features are widely rolled out to all vendors/countries. Amazon.com Premium A+ Premium A+ pages, much like […]

Premium A+ Modules and Mobile Display: Part 1

If you’ve been following the story of enhanced content on Amazon websites, you’ll know that the previous A+ experience on mobile devices was mixed at best. Some modules would not display properly, some didn’t display at all, and others simply reverted to a plain text layout that fully removed any enhanced content elements. For a time, […]

New Year, New A+?

Happy 2018 to all of our clients and readers! Along with the usual glad tidings of the New Year, we bring you news of something far more important–the (possible) imminent launch of new A+ modules in Vendor Central. Many of you may have noticed the following message appearing across the Amazon EU VC locales (except […]

Amazon (Almost) Adds Mobile Preview to Vendor Central

Hot on the heels of their recent content improvements, Amazon have added a new feature to the Vendor Central A+ tool. Now, when you generate preview links for your content, it’s possible to choose between both “Desktop” and “Mobile” layouts. You’ll find it’s easy to switch between the two layouts on offer in the tool. In […]

EtailDetail Compares: Smart TV Product Content (Part 2)

John Lewis Product Content Models looked at: Samsung UE22H5600 LG 42LB580V Panasonic TX-47AS650B Toshiba 24D343 Sony KDL50W8   Images John Lewis’s image implementation brings together some of the features of the other retailers together into a cohesive whole. As usual, the main product image takes a prominent position at the top of the page, but […]

EtailDetail Compares: Smart TV Product Content (Part 1)

With spring upon us and electronics retail starting to wake up from its long winter hibernation, we thought it was time to start to look at how differently the UK’s other major online retail players treat their product content – Argos, Tesco, John Lewis and Currys. The Method This is a subject rich enough to […]

Amazon Mobile App: Content Problems for Smaller Screens

When the Amazon A+ 2.0 system was rolled out, one of the touted benefits was better optimisation for mobile platforms. This wasn’t really a surprise – for years Amazon’s patchy implementation of A+ for mobile browsers and its own app has a thorn in the side for brands hoping to get their richer content in […]